Investment is when you commit funds to increase your wealth, over a more or less long term and more and more French people are attracted to investment!

To build wealth, to prepare for retirement, to ensure a stable financial future or to generate additional income; there are many investment objectives.

If real estate is the preferred investment of the French, other solutions are possible, such as the purchase of precious metals and more precisely gold.

But which investment should you choose? Should you opt for real estate investment or for buying gold?

Why invest in real estate?

If real estate is the favourite investment of the French, it is not for nothing! Indeed, investing in real estate allows you to meet multiple objectives.

For example, if you want to invest to generate additional income, you can rent out your property, benefit from tax advantages and pass on an estate to your children!

It is also a reassuring investment because it is "physical" but also democratised because following the course of real estate is rather easy to access.

However, it is often an investment that can weigh heavily on your budget as it is often acquired via a property loan. It is an investment that needs to be thought through. It is therefore an investment that can take time, both in planning and acquisition and throughout the life of your investment.

In summary, property investment is a reassuring investment, which will allow you to meet many objectives, but it has many limitations. Other investments will allow you to expand your investment portfolio, such as physical gold.

Gold : a sustainable investment in the financial market 

Less democratised than real estate investment, investment in precious metals and more precisely in gold is nevertheless ideal if you wish to secure part of your liquidity!

Also, by investing in gold, you protect your money from inflation and therefore avoid losing money. In general, it is advisable not to invest more than 5% of your liquid assets in gold, as it is an investment that is more subject to fluctuations in supply and demand than real estate. 

Moreover, investing in the yellow metal is a way of diversifying your investments and securing your assets. Especially since gold is accessible to a large number of households depending on their budget: from 10 Francs Napoleon to the purchase of a 1kg gold bar.

Furthermore, although buying back gold or silver does not generate additional income, it can nevertheless allow you to make very interesting capital gains when you resell it. To do this, you need to look at the price of gold to be able to resell at the most opportune moment. You can find the price of precious metals on our site.

Gold could therefore represent a means of financing your portfolio in periods of uncertainty such as the one we are currently experiencing. Thanks to its negative correlation with other investments, this precious metal allows you to balance your investments in times of crisis.