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SILVER OR GOLD IN 2026: WILL THE NEXT BULL MARKET FOCUS MORE ON SILVER?
The 23/07/2026 18:30 by La rédaction Godot & Fils

For individual investors, gold remains the traditional cornerstone of wealth preservation. It provides protection against currency shocks, financial instability, and periods of geopolitical stress. Silver, on the other hand, occupies a more ambivalent position: it is at once a precious metal, a tangible asset, and an industrial raw material. It is precisely this dual nature that makes the comparison strategic in 2026. When the precious metals cycle begins, gold often leads the way, as investors seek safety first. But when confidence returns, liquidity flows, and the market seeks higher returns, silver can take the lead with greater momentum. The precedents of 1979–1980, 2011, and 2020 show that silver’s outperformance is never linear: it often occurs late, rapidly, and after a phase in which the silver metal appeared undervalued relative to gold. The real question, therefore, is not whether silver will replace gold, but whether it can become the tactical driver of the next bull market.

Key takeaways from the article:

  • The question of silver versus gold in 2026 isn’t simply a matter of choosing the better-known metal: it comes down to balancing wealth preservation with catch-up potential.
  • Historically, silver tends to accelerate toward the end of a precious metals bull market, as seen in 1979–1980, in 2011, and during the post-COVID rebound of 2020.
  • The gold-to-silver ratio remains the key indicator: the more it narrows, the more silver outperforms gold; the more it widens, the more gold retains its relative advantage.
  • Silver offers potential in 2026, but this comes with higher volatility, greater sensitivity to industrial factors, and an investment horizon that must be carefully calibrated.

 

Silver or Gold in 2026: Why the Question Is Coming Up Again

The silver-versus-gold debate for 2026 is resurfacing because the two metals do not serve exactly the same function within a portfolio. Gold is primarily a monetary and defensive asset: it attracts capital inflows when investors seek to reduce their exposure to currencies, real interest rates, or systemic risk. Silver, on the other hand, combines a monetary dimension with an industrial one. This hybrid nature gives it a more cyclical—and sometimes more volatile—behavior, but also makes it more explosive when the catch-up phase begins.

On July 23, 2026, gold was trading at 114,382.71 euros per kilogram, or 3,557.70 euros per ounce, and silver at 1,618.295 euros per kilogram. Converted to ounces, silver stood at around 50.32 euros, resulting in a gold-to-silver ratio of close to 70.7. This level does not signal an extreme anomaly as seen in 2020, but it keeps silver in a zone requiring monitoring.

 

Understanding the Gold-to-Silver Ratio

The gold-to-silver ratio measures the number of ounces of silver needed to buy one ounce of gold. Investopedia notes that this ratio is calculated by dividing the price of one ounce of gold by the price of one ounce of silver. When it falls, it generally means that silver is rising faster than gold. When it rises, gold is outperforming silver, or silver is correcting more sharply.

This ratio is not a crystal ball. It does not tell you when to buy, nor which metal will dominate tomorrow. However, it does help gauge relative valuations. Investopedia reports that the ratio exceeded 125:1 in April 2020 and that its most recent low was close to 35:1 in 2011. The long-term average since the 1970s has often been around 65:1. In 2026, a ratio close to 70.7 therefore suggests a market that is less unbalanced than in 2020, but still consistent with a period of compression if silver regains strong momentum.

 

1979–1980: Money Supply Accelerates Toward the End of the Cycle, but Amid Speculative Excess

The precedent set in 1979–1980 is dramatic, but it must be treated with caution. The “Silver Thursday” page, which refers in particular to the SEC’s report on the 1980 silver crisis, notes that silver rose from less than $10 per ounce before August 1979 to over $50 in January 1980. This extreme surge was amplified by the Hunt brothers’ positions and was followed by a sharp collapse when market rules and margin calls changed.

The lesson for a retail investor is not that silver is bound to repeat 1980. Rather, it is that silver can become highly volatile at the end of a cycle, when liquidity, speculation, and available supply converge. Silver outperforms at such times because its market is tighter than that of gold. But this very tightness also increases the risk of a reversal. An allocation to physical silver must therefore remain proportionate, gradual, and accepted as more volatile.

 

Why Silver May Outperform at the End of a Cycle

Three factors explain this late-cycle outperformance. The first is the beta effect: silver often reacts more strongly than gold when investors become more aggressive in the precious metals market. The second is market size: a relatively modest investment inflow can have a more noticeable impact on silver than on gold. The third is industrial: electronics, photovoltaics, the automotive sector, power grids, and artificial intelligence-related technologies are driving structural demand.

CME Group notes that silver is used primarily in industrial applications, unlike gold, which remains more focused on jewelry and investment. The Silver Institute reports that industrial demand for silver reached a new record in 2024, driven in particular by electronics, photovoltaics, the automotive sector, power grids, and AI-related applications. This deep industrial demand could act as a catalyst if the economic cycle stabilizes. Conversely, it could become a drag if global growth weakens.

 

2011: The Post-Financial Crisis Catch-Up

The 2011 cycle is more relevant for comparing gold and silver in a modern investment context. The ratio has fluctuated widely over the past few decades, with one ounce of gold being worth as little as about 30 ounces of silver in 2011. Investopedia also places the ratio’s recent low at around 35:1. This compression reflects silver’s clear outperformance during the advanced phase of the post-financial crisis bull market.

The dynamics were clear: after the 2008 crisis, gold initially fulfilled its role as a safe-haven asset. Then, as highly accommodative monetary policies, China’s economic stimulus, and the search for yield bolstered real assets, silver quickly caught up. CME Group notes that silver prices rose sharply following China’s 2009 stimulus, reaching nearly $50 per ounce in 2011. This precedent supports the idea that silver has significant upside potential when the defensive phase gives way to a more cyclical phase.

 

2020: From Excessive Fear to a Sharp Rebound

The 2020 cycle is the most instructive example for 2026. At the start of the pandemic, gold held up better because it embodied safety. Silver, which is more industrially oriented, was initially penalized by fears of a recession. The Silver Institute reports that the gold-to-silver ratio peaked at 127:1 on March 18, 2020, then fell back to 72:1 a few months later. The Silver Institute also points out that the price of silver had rebounded by more than 140% from its intraday low of $11.64.

This movement illustrates the classic pattern: during the initial shock, gold provides better protection; as conditions normalize, silver catches up. For the individual investor, the key factor is timing. Buying silver too early can be uncomfortable, as it may underperform during the stress phase. But waiting until the catch-up is evident exposes investors to the risk of buying after the bulk of the move has already occurred.

 

Why Gold Remains Central

The prospect of silver outperforming should not overshadow the role of gold. In a wealth management portfolio, gold remains the benchmark metal for hedging against currency risks, currency skepticism, geopolitical instability, and periods of tight liquidity. It is more liquid, more widely held by institutional investors, more commonly held by central banks, and less dependent on the industrial cycle.

In practice, silver is rarely a complete substitute for gold. Rather, it acts as a dynamic complement. The gold/silver pairing can therefore be interpreted as follows: gold stabilizes the strategy, while silver adds potential. For an individual investor, this argues in favor of a two-part portfolio structure: a base of physical gold for preservation, and a calibrated exposure to silver to capture any potential compression in the gold-to-silver ratio.

 

2026 Scenarios: When to Choose Silver, When to Favor Gold?

Silver-friendly scenario: the gold-to-silver ratio narrows, real interest rates decline, industrial demand remains firm, investors return to tangible assets, and gold has already largely fulfilled its role as the leader. In this case, silver could become the tactical driver of the cycle. A return of the ratio to 60:1, or even lower, would imply relative outperformance by silver, all else being equal.

Gold-friendly scenario: financial stress increases, growth slows, markets prioritize liquidity and protection, or the dollar strengthens. In this context, gold may continue to dominate, while silver remains weighed down by its industrial component. The right silver-or gold trade-off for 2026 therefore depends less on a single forecast than on a cyclical assessment: protection first, potential second.

 

What strategy should a retail investor adopt?

An institutional approach involves avoiding a binary choice. Physical gold can form the core of the portfolio, in liquid and widely recognized forms. Silver can be added in stages, taking into account tax implications, potential VAT depending on the product, storage costs, premiums, and the bid-ask spread. Silver’s investment potential must be assessed net of these frictions, especially for a retail investor.

A prudent approach involves monitoring three indicators: the gold-to-silver ratio, the dynamics of silver prices in euros, and observable physical demand for coins and bullion. If the ratio narrows while silver breaks through its resistance levels and demand remains strong, the signal becomes more robust. If the ratio rises, or if silver advances only in fits and starts without confirmation, it is best to remain patient.

 

Conclusion: Can silver lead the next bull market?

Yes, silver can lead the next bull run in precious metals, but more as a late-cycle catalyst than as the primary defensive anchor. The precedents of 1979–1980, 2011, and 2020 show that silver often outperforms when gold has already attracted safe-haven capital and investors are then seeking higher returns. In 2026, the ratio of nearly 70.7 does not signal an extreme discount, but it still leaves room for further compression if the cyclical momentum continues.

For a retail investor, the most robust approach is therefore not silver or gold, but gold followed by silver, or gold alongside silver. Gold retains its central role in wealth preservation; silver offers higher potential, at the cost of greater volatility. It is this hierarchy that allows a market conviction to be transformed into a disciplined strategy.


By La rédaction Godot & Fils

Passionate and expert in the field of buying and selling precious metals, we put our expertise at your service to offer you in-depth analyses of gold and silver financial news. Driven by the desire to provide you with clear, reliable and relevant information, we ensure that each piece of content is both precise and concise. Our aim is to help you better understand market trends so that you can make informed decisions about your investments. Through our articles, we offer practical advice, decoding of major economic events and technical analysis to maximise your investment opportunities. Whether you are a beginner or an experienced investor, our content is designed to help you succeed in your precious metals investments. Follow us so that you don't miss out on any market developments and benefit from an expert's view of gold, silver and the economic dynamics that shape their value.


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