SUMMARY : 

1) Analyze the current price of gold (trends and influencing factors)

 

As mentioned above, before you decide to sell your gold, it's vital to take an interest in and keep abreast of the contextual factors that govern the price of the golden metal on a daily basis.

Without becoming an expert on the subject, knowing how to analyze and follow the evolution of the gold price can give you a "little extra" when making your transaction.

 

It's important to understand that the price of gold, like many other real estate or financial assets, is governed by supply and demand.

- SUPPLY corresponds to the quantity of an asset offered for sale by sellers for a defined price.

- DEMAND is the quantity of an asset requested by buyers for a given price.

Except in special cases, as the price increases, the quantity offered increases and demand decreases. And vice versa...

It therefore seems logical that the price of gold should fluctuate daily on international markets. This fluctuation will vary according to several key factors:

- MONETARY MOVEMENTS: The ounce of gold is denominated in US dollars. Changes in the greenback therefore have a major impact on the price of gold.

  • A weak dollar will boost the price of gold.
  • Conversely, a strong dollar puts downward pressure on the price of gold.

- ECONOMIC AND FINANCIAL BACKGROUND: in times of economic uncertainty, financial crisis or geopolitical tension, investors turn their capital towards gold, which has always been considered a safe haven.

  • This movement of allocation, of portfolio readjustment, where investors divest themselves of risky assets (notably the equity market), tends to push up the price of gold as demand is stronger.
  • Conversely, if the economic or geopolitical climate is stable and serene, with stock markets on an upward trend, gold will tend to be abandoned, which will mechanically lower its price.

- INFLATION AND INTEREST RATES: Being uncorrelated with financial markets, gold has traditionally been used as a hedge against inflation. Indeed, when real interest rates are low, or even negative, gold will tend to rise in value. At the same time, it becomes a more attractive investment than bonds, for example.

In view of these various key factors, it is clear that we need to take a closer look at the current trends driving gold prices.

 

By way of example, in the first few months of 2025, the gold price rose by 30% on the back of the tariffs implemented by the Trump administration against all trading partners.

This period gave rise to fears of a trade war, notably between the USA and China, and a collapse in global growth. Financial markets were particularly febrile and volatile during this period, while gold continued to rise, breaking record after record.

 

 

Source: Tradingview (gold price trend from 1 January 2025)

 

We should also bear in mind that three major economic, financial and geopolitical events have affected the price of an ounce of gold over the last two decades: 

- The first time the symbolic level of $1,000 an ounce was breached was during the subprime crisis in 2007/2008. 

- The $2,000 mark was tested and surpassed in 2020 as a result of the global COVID pandemic. 

- The $3,000 threshold was reached and exceeded in the first quarter of 2025 (March) following the introduction of across-the-board tariffs by the United States. 

Source: Tradingview.

 

These numerical and illustrated examples provide a number of lessons for selling at the right time: 

The importance of psychological thresholds and key levels. Financial markets tend to react to ‘round figures’ ($1,000 an ounce, $2,000 an ounce, etc.). 

If the price of gold experiences a fairly marked upward trend over time or registers new all-time highs, there is likely to be a strong reaction in the price of gold. 

 

 

2) Individual financial needs 

 

Over and above the trend in the gold price, it is important for the seller to consider the objectives of the sale and clearly analyse his or her personal financial needs.  

Every situation is unique, so carefully assess your own financial needs before deciding whether this is the right time to sell your gold. 

There are many reasons for selling gold. Just avoid the situation of being ‘forced to sell your gold’. These situations can lead to selling at inopportune times, particularly if the price of gold is falling or is already very low. 

 

The seller should therefore consider the following questions: 

- Do I need immediate liquidity? As gold is a particularly liquid asset throughout the world, it is very easy to buy or sell gold. You can collect the cash from its sale almost instantly. 

This can be very attractive when you need to finance a personal project or seize an investment opportunity. 

- Am I looking for a long-term investment? This scenario is aimed at people who want to preserve or diversify their assets over the long term. In this case, the seller has more scope to sell the gold when the price is high, in order to maximise the return on your investment. 

3) Strategies to be put in place depending on the gold product you wish to resell 

 

The type of gold product you own must also be taken into account when deciding whether or not to sell your gold. In other words, the resale strategy must be adapted to the type of object: 

- GOLDEN JEWELRY: these objects have a value that depends on the shape of the jewel, its ornamentation, the precious stones set into it, its age and, of course, the purity of the gold (carats) attached to it. 

For resale, you'll need to wait for a period when the price of gold is high, but also consider calling in a gold professional like GODOT & FILS to get the most accurate valuation possible. It is also possible to offer your jewellery for sale at auction, but in this case, apart from a reserve price set in advance, there is no guarantee of selling at the best price.  

- INGOTS AND INVESTMENT PIECES: The market is different from that for jewellery, since the fluctuations in the price of gold on the international markets have to be taken into account first and foremost in the case of ingots and bullion. 

In the case of collectors' and investment coins, in addition to the price of gold, you need to take account of their rarity on the market, the vintage and the condition of the coin. Here again, the expertise of a gold professional is essential to help you make the best sale. 

Thanks to their standardised values, it's particularly easy to sell your ingots, bullion or bullion coins through us. 

 

4) Estimating and valuing gold 

 

To give yourself the best chance of selling your gold, you need to know its exact value. 

But estimating and valuing your gold cannot be improvised. You need to go to recognised professionals who specialise in valuing gold in all its forms: ingots, bullion and bullion coins. 

The latter will be able to make a reliable and rigorous estimate of the weight for sale, its purity (carats) and its general condition.